Google Certified Partner | 28+ Years Experience
PPC Management That Tracks Revenue, Not Vanity Metrics
We track calls, forms, and text messages as conversions. Then we review lead quality and revenue monthly. No noise. Just ROAS.
Direct communication with the person running your campaigns. No account managers. No middlemen.
Prefer texting over phone calls due to spam. Response within 24 hours.
What Makes This Different
Most agencies report clicks and impressions. We report revenue. The difference is in what we measure and how we communicate.
ROAS-First Management
Every campaign tracks calls, forms, and text messages as conversions. Platform metrics like clicks and impressions are secondary to actual revenue impact.
We set up tracking before campaigns launch so every lead is attributed from day one.
Monthly Revenue Review
We analyze lead quality and actual revenue together. Not just platform conversions in isolation. You tell us which leads closed and what they were worth.
This feedback loop is how we optimize for what actually matters to your business.
Direct with Matt
No account managers or middlemen. You communicate directly with the person making decisions about your campaigns. Text preferred over phone.
Colleagues describe me as a "one-man agency." I prefer it that way.
Transparent Management
You understand what is happening and why. No black-box strategies or confusing reports. We explain our decisions in plain language.
Flexible Terms
Fee is affordable, scalable, and varies by project. No rigid pricing tiers or locked contracts. We structure engagements based on what you need.
AI-Informed Since 2015
Introduced to AI for marketing as a Google Partner in 2015. Using machine learning and automation strategically, not as a buzzword.
Proof, Not Promises
Numbers based on actual experience. No inflated claims.
In advertising, marketing, and lead generation
Lifetime budget under management
Across industries and verticals
Landing pages and full sites
Who This Is For
Businesses that care about ROAS and revenue, not vanity metrics. You want leads that convert to paying customers.
Service Businesses
Law firms, medical practices, home services, and professional service providers who need qualified leads that turn into paying clients.
Contractors & Trades
Roofers, plumbers, HVAC, electricians, and remodelers who want booked jobs, not tire-kickers or after-hours calls.
Healthcare & Wellness
Dentists, chiropractors, med spas, and senior living facilities tracking patient acquisition costs and lifetime value.
Real Estate & Property
Agents, property managers, and wedding venues who measure success by appointments, tours, and signed contracts.
B2B & SaaS
Software companies and B2B services that need to track pipeline, not just trials or demo requests.
Honest Expectations
What you will and will not get working with PPC Kitchen. No surprises.
What You Will Not Get
- Monthly reports full of impressions and click-through rates
- Account managers who have never run a campaign
- Automated responses and ticket systems
- Locked contracts with cancellation fees
- Promises of specific results or rankings
- Dashboards that hide the metrics that matter
What You Will Get
- Direct communication with the person running your campaigns
- Monthly reviews focused on lead quality and revenue
- Transparent reporting you can actually understand
- Flexible terms based on project scope
- Honest assessment of what is and is not working
- Tracking setup that connects ads to actual business outcomes
Services
Paid advertising services built around tracking what matters. Every service includes conversion tracking setup and monthly revenue review.
Google Ads Management
ROAS-focused campaign management with call, form, and SMS tracking built in from day one.
- Search & Shopping Ads
- Call Tracking Integration
- Monthly Revenue Review
Local Services Ads
Google Guaranteed placement for service businesses that need qualified local leads.
- Pay-Per-Lead Model
- Google Guaranteed Badge
- Lead Quality Management
Paid Social (Meta)
Facebook and Instagram ads that track actual conversions, not just likes and engagement.
- Lead Generation Campaigns
- Conversion API Setup
- Audience Targeting
Landing Pages & CRO
High-converting landing pages built for your specific campaign goals and audience.
- Mobile-First Design
- A/B Testing
- Form & Call Optimization
ROAS Tracking
The foundation of everything we do: tracking revenue and lead quality, not vanity metrics.
- Call Attribution
- Form Tracking
- Revenue Reporting
How It Works
A straightforward process focused on results, not complexity. Most clients are up and running within two weeks.
Text or Book a Call
Start with a quick conversation about your current advertising setup and business goals. No pressure, no pitch.
ROAS Audit
We analyze your current tracking setup, lead quality, conversion paths, and revenue attribution gaps.
Revenue-First Strategy
Build campaigns around what actually drives revenue for your specific business model and customer journey.
Monthly Review
Every month we review lead quality, close rates, and revenue together. Optimize based on what matters.
Week 1-2: Setup
Tracking implementation, account audit, campaign structure, and conversion setup. We do not launch until tracking is verified.
Month 1: Launch & Learn
Campaigns go live with close monitoring. Initial data collection to establish baselines for lead quality and cost.
Ongoing: Optimize
Monthly revenue reviews drive optimization decisions. We scale what works and cut what does not based on actual business outcomes.
Meet Matt
Google Certified Partner with 28+ years in advertising, marketing, and lead generation. Introduced to AI for marketing in 2015 as a Google Partner before it became a buzzword.
Colleagues describe me as a "one-man agency." I prefer it that way. You get direct access to the person making decisions about your campaigns, not layers of account managers who have never run a campaign themselves.
I prefer text messaging and scheduled appointments over phone calls due to spam. Direct communication means faster decisions and better outcomes.
- Managed $20M+ in advertising budget across industries
- Worked with 500+ companies from local to national
- Created 3000+ websites and landing pages
- Google Partner since the program began
Recent Articles
Practical insights on PPC management, ROAS tracking, and lead quality.
ROAS vs. ROI vs. Profit: What We Actually Measure Monthly
Understanding the metrics that matter for ad performance.
How to Track Calls, Forms, and Text Messages as Conversions
The right way to set up conversion tracking for service businesses.
Why Leads Are Not Equal: Qualifying Conversions to Protect ROAS
How to distinguish high-value leads from tire-kickers.
Ready to Focus on ROAS?
Text Matt directly or book a ROAS audit to discuss your advertising goals.