About
One-Man Agency. ROAS-First Philosophy. 28+ Years Experience.
I have spent 28+ years in advertising, marketing, and lead generation. My colleagues describe me as a "one-man agency," and that is intentional. It means you work directly with the person making decisions about your campaigns.
When you work with PPC Kitchen, you work directly with me. No account managers who have never run a campaign. No handoffs to junior staff. No layers between you and the person who controls your ad spend.
I focus on what actually matters: lead quality and revenue. Every month we review which leads closed, what they were worth, and how to get more of the good ones.
Credentials & Experience
Facts, not fluff. Here is what I bring to the table after nearly three decades in this industry.
Google Certified Partner
Specializing in Google Ads, Search, Shopping, and Local Services Ads
AI for Marketing Since 2015
Introduced to machine learning tools as a Google Partner before it was mainstream
28+ Years Experience
In advertising, marketing, lead generation, and conversion optimization
$20M+ Ad Spend Managed
Lifetime advertising budget managed across platforms and industries
500+ Companies Served
From local service businesses to national brands
3000+ Websites Created
Landing pages, lead generation sites, and e-commerce platforms
Experience Timeline
Key milestones in nearly three decades of advertising and marketing.
Started in Marketing
Began career in advertising and marketing during the early days of digital. Learned direct response fundamentals that still drive strategy today.
Google Ads Pioneer
Became a Google Partner early in the program. Started managing paid search campaigns when Google Ads was still called AdWords.
AI Introduction
Introduced to AI and machine learning for marketing through Google Partner program. Started integrating automated bidding strategies before they were standard.
PPC Kitchen
Focused exclusively on ROAS-first paid advertising. Combining decades of experience with modern tracking and attribution methods.
How I Work
What to expect when you work with PPC Kitchen. No surprises, no hidden processes.
Direct Communication
No account managers, junior staff, or layers between us. You text or call me directly. I personally handle your campaigns from strategy to execution.
Text-First Preference
Due to spam calls, I prefer text messaging and scheduled appointments over phone calls. Text gets a faster response and keeps communication clear and documented.
Transparent Management
You understand what is happening with your campaigns and why. No black boxes, mystery algorithms, or reports designed to confuse. I explain decisions in plain language.
Affordable & Scalable Fees
Pricing varies by project scope, complexity, and ad spend. No rigid tiers that force you into packages that do not fit. We structure engagements based on what you actually need.
Revenue-Focused Reviews
Monthly reviews focus on lead quality and revenue, not vanity metrics. You share which leads closed and what they were worth. I optimize based on real business outcomes.
No Long-Term Contracts
I do not lock clients into multi-year agreements. Engagements are based on mutual value. If it is not working, we adjust or part ways without drama.
What You Get Monthly
Every month, we review performance together. Not just platform metrics like clicks and impressions, but actual lead quality, close rates when available, and revenue impact.
- Campaign performance review tied to actual revenue and closed deals
- Lead quality analysis (separating qualified leads from tire-kickers)
- Call, form, and text conversion breakdown by source and keyword
- Spend efficiency analysis and budget recommendations
- Recommendations based on ROAS and revenue, not impressions
- Direct text access for questions between scheduled reviews
- Competitor and market insights relevant to your campaigns
No-Noise Philosophy
I do not report metrics that do not matter. Impressions are not revenue. Clicks are not customers. A high click-through rate means nothing if those clicks do not convert.
Every report focuses on what impacts your bottom line: lead quality, close rates when you share them, and revenue attribution. The goal is to answer one question: is this profitable?
Learn about ROAS trackingThe Feedback Loop
The most valuable thing you can share is which leads closed and what they were worth. This feedback is what separates good PPC from great PPC.
Without it, we optimize for conversions. With it, we optimize for revenue. The difference in outcomes is significant.
Why "One-Man Agency"
The advertising industry has a staffing problem. Most agencies hire junior staff to manage accounts while senior people focus on sales. Your campaigns get handled by someone learning on the job, supervised loosely by someone you never talk to.
I took a different path. Instead of scaling with headcount, I scaled with efficiency. Modern tools, automation where it makes sense, and focused expertise mean I can deliver senior-level work without the overhead of a traditional agency.
The result is better for clients. You pay for experience, not a team of juniors. You communicate directly with the decision-maker. Changes happen faster. Accountability is clear.
The tradeoff is capacity. I work with a limited number of clients to maintain quality. If we are not a fit, I will tell you directly and point you toward alternatives.
Not a Good Fit If...
- You want weekly detailed reports full of metrics
- You expect guaranteed specific results or rankings
- You need a large team with dedicated account managers
- You prefer phone calls over text communication
- You cannot share lead quality or revenue feedback
Good Fit If...
- You care about revenue and ROAS, not vanity metrics
- You want direct access to the person running campaigns
- You are comfortable with text-based communication
- You can provide feedback on lead quality and closes
- You want transparent, straightforward management
Frequently Asked Questions
Spam calls have made phone unreliable. Text messaging is faster, creates a documented record, and allows me to respond thoughtfully rather than getting interrupted. I respond to texts within a few hours during business days.
Ready to Talk?
Text me directly or book a ROAS audit. No pressure, just a conversation about your goals and whether we are a good fit.