ROAS Tracking

Track Revenue, Not Vanity Metrics

The foundation of everything we do. Every campaign tracks calls, forms, and texts. Every month we review lead quality and revenue together. No noise.

What We Track

The conversions that actually matter to your business.

Phone Calls

Every call tracked with duration, recording, and campaign attribution

Form Submissions

Forms captured with source page and UTM parameters

Text Messages

SMS leads tracked alongside calls and forms

Revenue

Monthly review connecting leads to actual revenue

Noise vs. Signal

What most agencies report versus what actually matters.

Noise
Impressions
Signal
Leads generated
Impressions cost nothing. Leads cost money and drive revenue.
Noise
Click-through rate
Signal
Conversion rate
High CTR with low conversions wastes budget.
Noise
Platform conversions
Signal
Qualified leads
Not all conversions are equal. Quality matters.
Noise
Cost per click
Signal
Cost per qualified lead
Cheap clicks that do not convert are expensive.

Monthly Revenue Review

Every month we analyze performance together. Not just platform metrics, but actual lead quality and revenue impact.

  • Total leads by type (calls, forms, texts)
  • Lead quality assessment
  • Revenue attributed to ad spend when available
  • Cost per lead by campaign
  • Recommendations based on ROAS, not volume

The ROAS Audit

Before we start, we audit your current tracking setup. Many businesses think they are tracking conversions but have gaps or misconfigured tracking.

The audit identifies what is working, what is missing, and what needs to be fixed before we can accurately measure ROAS.

Book a ROAS Audit

Frequently Asked Questions

We use call tracking numbers that swap on your website and ads. Each call is recorded with duration, timestamp, and campaign source. This data feeds into your conversion reporting.

Ready to Track What Matters?

Text me to discuss ROAS tracking for your campaigns.