All Industries
Senior Living Ads That Track Tours, Move-Ins, and ROAS
Senior living decisions involve families and take time. We track the full journey from first inquiry to tour to move-in, understanding which campaigns drive residents, not just inquiries.
What We Track as Conversions
Every conversion type that matters for your business, tracked and attributed to your campaigns.
- Tour scheduling requests
- Phone inquiries from families
- Information packet requests
- Virtual tour sign-ups
What We Measure Monthly
Monthly reviews focus on metrics that connect to revenue, not vanity metrics.
- Tours scheduled from ads
- Tour-to-move-in conversion rate
- Cost per move-in
- Average length of stay by source
Common Pitfalls
Mistakes we see in this industry that hurt ROAS. We help you avoid these.
Tracking inquiries instead of tours
Not nurturing long decision cycles
Ignoring family decision makers in targeting
Missing urgency signals in campaigns
Not tracking move-in attribution
Frequently Asked Questions
Families often research for months before touring. We track the full journey and use remarketing to stay present during consideration.
Ready to Discuss ROAS?
Text to talk about your Senior Living advertising goals.